In keeping with the pioneering spirit of BMW, we’ve a long tradition of motoring developments. But with the BMW i brand we’ve taken a particularly determined step into the future.
BMW i can trace its roots back to 2007 with a project that called into question decades of automobile manufacturing, to clear the way for progress in new directions and define a future-proof mobility concept.
Ideas about quality of life are changing behaviour across the world. More and more people are calling their own values into question and thinking about how they could live more sustainable lives.
At BMW i, this change in mindset has led to a new era, where for the first time ever, vehicles are developed from the outset with sustainable mobility in mind. In this context, the BMW i3 is more than a car. It is proof that responsibility and driving pleasure complement one another to perfection. It’s time to lead by example. And experience a new form of driving pleasure.